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	<title>Search Engine Marketing News &#124; Direct Horizon</title>
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	<link>http://blog.directhorizon.com</link>
	<description>With Direct Horizon All Links Point To You!</description>
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		<title>Using Articles to Promote a Good Reputation</title>
		<link>http://blog.directhorizon.com/2010/04/using-articles-to-promote-a-good-reputation/</link>
		<comments>http://blog.directhorizon.com/2010/04/using-articles-to-promote-a-good-reputation/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 20:11:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=762</guid>
		<description><![CDATA[Reputations in business are of the utmost importance. Arguably, a company’s reputation is more important than the actual product or service that a company offers. You don’t have to look very far to see the power of reputation in action &#8212; Apple, Pepsi, Amazon, and so forth &#8212; are able to sell products, which were [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/04/using-articles-to-promote-a-good-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO for small business</title>
		<link>http://blog.directhorizon.com/2010/04/seo-for-small-business/</link>
		<comments>http://blog.directhorizon.com/2010/04/seo-for-small-business/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 20:07:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=754</guid>
		<description><![CDATA[Getting customers in the door has always been a priority for small businesses. On the Internet, the process of helping customers find your website is known as search engine optimization or SEO. While online advertising may also be a key part of your strategy, SEO can actually get visitors to your website at little or [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/04/seo-for-small-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content is King</title>
		<link>http://blog.directhorizon.com/2010/04/content-is-king/</link>
		<comments>http://blog.directhorizon.com/2010/04/content-is-king/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 20:10:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=760</guid>
		<description><![CDATA[The content of a website is the soul of the site and is used as the front of your Internet business. It is the wording or text that is written on a website. Content is becoming more and more important as search engines focus on content and keywords in the content as well as it [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/04/content-is-king/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is SEO and Why Does Every Website Need It?</title>
		<link>http://blog.directhorizon.com/2010/04/what-is-seo-and-why-does-every-website-need-it/</link>
		<comments>http://blog.directhorizon.com/2010/04/what-is-seo-and-why-does-every-website-need-it/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 20:05:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=752</guid>
		<description><![CDATA[In simplest terms, SEO or search engine optimization is the process of increasing the quality and number of visitors to a website from the search engines via non-paid methods. It is not enough to merely create a website, slap it up on the Internet, and sit back to wait for customers to appear. Neither is [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/04/what-is-seo-and-why-does-every-website-need-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Articles as a Powerful Business Tool</title>
		<link>http://blog.directhorizon.com/2010/03/articles-as-a-powerful-business-tool/</link>
		<comments>http://blog.directhorizon.com/2010/03/articles-as-a-powerful-business-tool/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 20:09:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=758</guid>
		<description><![CDATA[You started a website in hopes of driving traffic to your business. This was a wise decision, as increased visibility has always meant increased marketing potential for big and small businesses alike. Even wiser was your decision to start a website, as today&#8217;s consumers overwhelming prefer businesses that have internet presence. More people now are [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/articles-as-a-powerful-business-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO For Targeted Traffic</title>
		<link>http://blog.directhorizon.com/2010/03/seo-for-targeted-traffic/</link>
		<comments>http://blog.directhorizon.com/2010/03/seo-for-targeted-traffic/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 20:04:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Searcg Engine Optimization]]></category>
		<category><![CDATA[Web Site Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=750</guid>
		<description><![CDATA[Creating and managing an online business without the proper experience can be very difficult. A lot goes into making sure your web properties are capable of converting traffic, and the channels of communication must be very open to actually create more sales and keep your customer base. But the problems involved with conversion and back [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/seo-for-targeted-traffic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Businesses Need Articles For Exposure</title>
		<link>http://blog.directhorizon.com/2010/03/why-businesses-need-article-for-exposure/</link>
		<comments>http://blog.directhorizon.com/2010/03/why-businesses-need-article-for-exposure/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 20:09:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=756</guid>
		<description><![CDATA[In business, exposure is everything. When running a traditional store, foot traffic is essential for bringing in a new customer base. When running an online business or website, getting traffic from the search engines is the best way to gain exposure. There are many tactics to getting high traffic volume from the search engines, but [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/why-businesses-need-article-for-exposure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Simple SEO Tips</title>
		<link>http://blog.directhorizon.com/2010/03/10-simple-seo-tips/</link>
		<comments>http://blog.directhorizon.com/2010/03/10-simple-seo-tips/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 18:56:21 +0000</pubDate>
		<dc:creator>mjmccoy</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Web Site]]></category>
		<category><![CDATA[Web Site Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=739</guid>
		<description><![CDATA[1. Finding Killer Keywords
Spending a little bit of time brainstorming and researching the best keywords for your site and content can really pay off in the long run. Focus on finding keyword phrases that will separate you from the pack.
2. Keyword Density Basics
Although opinions on keyword density vary, the general rule of thumb is that [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/10-simple-seo-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Lead Generation</title>
		<link>http://blog.directhorizon.com/2010/03/online-lead-generation/</link>
		<comments>http://blog.directhorizon.com/2010/03/online-lead-generation/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 20:11:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=434</guid>
		<description><![CDATA[The Internet is the perfect place to find leads because of the clusters of people who gather around certain interest categories. Getting leads that turn into customers is easy with online lead generation because finding these interest clusters isn&#8217;t difficult. You just need to know your demographic.
Finding Targeted Leads
Getting the most leads possible is the [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/online-lead-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Basics of Email Marketing</title>
		<link>http://blog.directhorizon.com/2010/03/the-basics-of-email-marketing/</link>
		<comments>http://blog.directhorizon.com/2010/03/the-basics-of-email-marketing/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 20:10:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=435</guid>
		<description><![CDATA[Email marketing is a way to market your business, product or website directly to customers through email. The emails are sent in an unlimited number of variations from eBooks to articles to newsletters. All of these variations of the email content serve in some way to promote the site or product.
Getting Leads for a Customer [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/the-basics-of-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blog Templates Available to Bloggers</title>
		<link>http://blog.directhorizon.com/2010/03/blog-templates-available-to-bloggers/</link>
		<comments>http://blog.directhorizon.com/2010/03/blog-templates-available-to-bloggers/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 20:09:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=436</guid>
		<description><![CDATA[One of the biggest decisions to make when starting a blog is what type of blog template to choose, and how to choose a blog host that will support the type of template that is needed.
While some people are able and willing to create their own blog template from scratch, more people choose to stick [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/blog-templates-available-to-bloggers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Difference Between Resellers and True Hosting Companies</title>
		<link>http://blog.directhorizon.com/2010/03/the-difference-between-resellers-and-true-hosting-companies/</link>
		<comments>http://blog.directhorizon.com/2010/03/the-difference-between-resellers-and-true-hosting-companies/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 15:37:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Webhosting]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=456</guid>
		<description><![CDATA[There are an abundance of companies on the internet advertising hosting today. Prices and services vary widely, but sometimes it seems like a race to the bottom. Lower and lower prices are offered for ever-higher storage space ad bandwidth limits. Many of these companies look perfectly professional and legitimate, with slick web sites and great [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/the-difference-between-resellers-and-true-hosting-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Choose a Web Developer</title>
		<link>http://blog.directhorizon.com/2010/03/how-to-choose-a-web-developer-2/</link>
		<comments>http://blog.directhorizon.com/2010/03/how-to-choose-a-web-developer-2/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 15:37:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[web developer]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=453</guid>
		<description><![CDATA[The choice of a web developer can be critical to the success of your website. Development of an effective web presence for your business should not be left to amateur designers. All candidates should have certain specific skill sets and preferably have industry certifications. Companies building a web development team may want to split the [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/how-to-choose-a-web-developer-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Know Your Hosting Provider</title>
		<link>http://blog.directhorizon.com/2010/03/know-your-hosting-provider-2/</link>
		<comments>http://blog.directhorizon.com/2010/03/know-your-hosting-provider-2/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 15:36:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Webhosting]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[Web Hosting]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=451</guid>
		<description><![CDATA[Do you already have a web hosting provider? Do you know who they are? No, who they really are? A hosting company is something you can easily take for granted. Your website usually runs smoothly and there are no problems, so who really cares whether the web hosting company you’re using is a real business, [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/know-your-hosting-provider-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Weekly Updates for 2010-03-21</title>
		<link>http://blog.directhorizon.com/2010/03/twitter-weekly-updates-for-2010-03-21/</link>
		<comments>http://blog.directhorizon.com/2010/03/twitter-weekly-updates-for-2010-03-21/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 05:00:00 +0000</pubDate>
		<dc:creator>mjmccoy</dc:creator>
				<category><![CDATA[Direct Horizon]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/2010/03/twitter-weekly-updates-for-2010-03-21/</guid>
		<description><![CDATA[
Pingdom Tools load time test: http://tools.pingdom.com/fpt/?url=www.directhorizon.com/&#38;id=2003703 #

Powered by Twitter Tools
]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/twitter-weekly-updates-for-2010-03-21/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Updates for 2010-03-21</title>
		<link>http://blog.directhorizon.com/2010/03/twitter-updates-for-2010-03-21/</link>
		<comments>http://blog.directhorizon.com/2010/03/twitter-updates-for-2010-03-21/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 05:00:00 +0000</pubDate>
		<dc:creator>mjmccoy</dc:creator>
				<category><![CDATA[Direct Horizon]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/2010/03/twitter-updates-for-2010-03-21/</guid>
		<description><![CDATA[
Pingdom Tools load time test: http://tools.pingdom.com/fpt/?url=www.directhorizon.com/&#38;id=2003703 #

Powered by Twitter Tools
]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/twitter-updates-for-2010-03-21/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using video to brand your business</title>
		<link>http://blog.directhorizon.com/2010/03/using-video-to-brand-your-business/</link>
		<comments>http://blog.directhorizon.com/2010/03/using-video-to-brand-your-business/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:36:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=449</guid>
		<description><![CDATA[ What originally started out as a medium for entertainment has quickly become an excellent way to promote products and services. In the 1940’s and 1950’s, families who were fortunate enough to own televisions would gather around their new entertainment set to watch their favorite programs. Businesses saw a great opportunity to market themselves in [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/using-video-to-brand-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC for targeted traffic</title>
		<link>http://blog.directhorizon.com/2010/03/ppc-for-targeted-traffic/</link>
		<comments>http://blog.directhorizon.com/2010/03/ppc-for-targeted-traffic/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:36:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=443</guid>
		<description><![CDATA[An Introduction to Pay-per-click Advertising
In the pay-per-click model of advertising, an advertiser pays a network or individual content provider when ads are clicked. The cost per click, often abbreviated to CPC, is determined by one of two ways. Pay per click search engine networks like Google or Yahoo use a bidding system to determine CPC. [...]]]></description>
		<wfw:commentRss>http://blog.directhorizon.com/2010/03/ppc-for-targeted-traffic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pingdom Tools load time test: &#8230;</title>
		<link>http://blog.directhorizon.com/2010/03/pingdom-tools-load-time-test/</link>
		<comments>http://blog.directhorizon.com/2010/03/pingdom-tools-load-time-test/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 06:03:49 +0000</pubDate>
		<dc:creator>mjmccoy</dc:creator>
				<category><![CDATA[Direct Horizon]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
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		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/2010/03/pingdom-tools-load-time-test/</guid>
		<description><![CDATA[Pingdom Tools load time test: http://tools.pingdom.com/fpt/?url=www.directhorizon.com/&#38;id=2003703
]]></description>
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		<title>The Basics of PPC 123</title>
		<link>http://blog.directhorizon.com/2010/03/the-basics-of-ppc-123/</link>
		<comments>http://blog.directhorizon.com/2010/03/the-basics-of-ppc-123/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:36:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Content Syndication]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing Firm]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.directhorizon.com/?p=446</guid>
		<description><![CDATA[ Essentially, the basics of PPC 123 (pay-per-click) for beginners: this marketing strategy involves creating an ad campaign centered on a keyword or keyword phrase and setting the highest bid amount one is willing to pay in order to have the ad(s) showing up as high as possible in the search results list. The higher [...]]]></description>
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